Weighted metrics, not spreadsheet drift
Rates use the correct portfolio denominator. Missing or invalid inputs return a visible flag instead of a misleading zero.
AI marketing · evidence packet
AI made more content, but finance still asks what it returned.
Stop reconciling campaign exports in a meeting. Package spend, revenue, attribution evidence, caveats, and next steps into one report you can defend.
- Calculate CTR, conversion rate, CPL, CPA, ROAS, assisted share, and baseline lift.
- Attach each claim to a source, check date, owner, note, and caveat.
- Export a clean packet as CSV, JSON, Markdown, or a print-ready report.
Runs locally in your browser. No subscription, account, or data upload.
Campaign evidence packetHigh confidence
Spend$11k
Revenue$45.3k
ROAS4.12×
CTR3.35%
CPA$71.90
Lift+23.5%
Directional claimRecorded campaign revenue equals 4.12× recorded spend. Observed association does not prove AI caused the outcome.
RevenueCRM export · checked todayRevOps
SpendAd platform + AI tool costsDemand Gen
ConversionDeduplicated analytics eventMarketing Ops
Built for marketers who need a number and the evidence behind it.· Local-first · Deterministic calculations · Causality caveats included
From raw exports to review-ready evidence
A report that says what the data shows, and what it cannot.
Most ROI reports fail in one of two ways: the math is hard to audit, or the claim is stronger than the evidence. This tool fixes both.
Every metric gets a source record
Log the URL, check date, owner, evidence note, and claim caveat for every number that matters.
Executive summary in one click
Generate a concise claim, metric, source, limit, confidence score, and recommended next action without rewriting the packet.
Included in your one-time purchase
Everything needed to package the case.
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Editable campaign workbookMultiple campaigns, channels, periods, and AI cost notes.
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Eight ROI indicatorsCTR, conversion, CPL, CPA, ROAS, revenue per conversion, assisted share, and lift.
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Evidence ledgerSource, date, owner, note, and claim caveat.
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Confidence flagsVisible gaps for missing baselines, revenue, sources, and denominators.
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Local autosaveYour work stays in the browser, with sample and reset controls.
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Four output formatsPrint, CSV, JSON, and Markdown exports.
Make the next ROI review easier
Bring the evidence, not another dashboard.
Pay once and keep the tool. Your campaign data remains on your device, and the app works offline after the first load.