Facebook / Paid_Social, fb / paid-social and facebook / paid_social are the same campaign in three rows. Drop your GA4 export here and they become one row, with sessions, key events and revenue summed and the totals unchanged. Merge the history you already have.
The usual routes are a Looker Studio CASE field you write and maintain yourself, or a spreadsheet pivot you rebuild every month. This does the merge in one pass, from an export you already have, and shows every rule it applied.
Trim, lowercase, and spaces or hyphens become _. GA4's own values like (direct) and (not set) are left exactly as they are.
Starts with fb, m.facebook.com and lnkd.in. Add your own, remove any, and the merge updates at once.
Every summed column is shown before and after the merge, side by side. Key event rate is recomputed from the merged sums, never averaged.
The merged table, plus the raw-to-clean mapping you can reuse as a naming guide or a lookup list for a Looker Studio CASE field.
Built by Mulkern AI Systems. Your file never leaves your browser, and no GA4 property access is needed: you export the report, the tool reads the file. No sign-in, no upload, no account.
Pay once, keep it. Works with Traffic acquisition and any GA4 report that has a source / medium dimension. Installable as an app on desktop or phone.
Buy Now, $14