For PPC freelancers and agency owners

Stop reading search terms one row at a time

Rank the words and phrases that carry cost in each campaign, see how they convert in your other campaigns, and copy your picks as a negative keyword list.

  • 1-, 2- and 3-word n-grams from every search term, per campaign
  • Cost, clicks, impressions and conversions for each n-gram within its campaign
  • Conversions in other campaigns for the same n-gram, as a number next to it
  • Your own cost floor and conversion limit decide what is listed
  • Tick rows, pick a match type, copy or download the list: broad, "phrase" or [exact]
Buy Now, $19 One-time purchase. Runs in your browser.

A search terms report lists every query on its own row. The same words turn up across dozens of rows and several campaigns. This page adds them up for you, per campaign, so you see which words carry cost with no conversions under your thresholds.

Your search terms file never leaves your browser. No account, no API key, no sign-in to Google Ads.

Works with the search terms report downloaded from Google Ads as CSV. The columns are matched from the header row, and you can change any of them. The list uses Google Ads match-type notation, one negative keyword per line, for the campaign or negative keyword list you choose. Not affiliated with Google.

One table instead of a pivot table per campaign

The report is read, title and totals rows are skipped, and each search term is split into n-grams. You see the numbers in full and you decide which rows to tick.

01

Per campaign

Every n-gram is added up within its own campaign, so a word that carries cost in one campaign is never hidden by another.

02

Other campaigns, side by side

Each listed row shows the same n-gram's conversions in your other campaigns, as a plain number in its own column.

03

Your thresholds

Set a cost floor and a conversion limit. Choose 1-, 2- or 3-word n-grams. The table updates as you type.

04

A list from your ticks

Copy or download the rows you ticked as negative keywords, one per line, in broad, "phrase" or [exact] notation.

Built by Mulkern AI Systems. Plain arithmetic on your own report, with every row shown.

Costs are added up in whole cents. Numbers written with a comma for decimals (such as 28,40) are not read; you get a message naming the row, so nothing is misread as 2840.

One-time purchase
$19one-time

Pay once, keep it. Runs offline once installed, on desktop or phone. No account, no sign-in, no upload.

Buy Now, $19

What's included

  • Google Ads search terms report CSV, title and totals rows skipped
  • Column matching, with a dropdown to change it
  • 1-, 2- and 3-word n-grams per campaign
  • Cost, clicks, impressions, conversions and search term counts
  • Conversions in other campaigns for each n-gram
  • Cost floor and conversion limit you set
  • Table CSV download, plus a negative keyword list to copy or download
  • Light and dark themes, installable, runs offline