Maryland, Connecticut and now New Jersey ban setting an individual price from a shopper’s personal data. New York lets you do it only if you say so. Most growth teams cannot name which of their own tools cross that line — and in New Jersey the shopper can sue you directly, without waiting for a regulator.
Personalized pricing rarely arrives as a decision anyone signed off. It arrives as a dynamic pricing engine, a personalized-offer email, a loyalty-tier discount or a landing price wired to ad bids — each added by a different person, each quietly feeding shopper data into the price.
Add each tool that can vary a price, who owns it internally, when it went live, and which states or markets it runs in.
Browsing history, location, device, purchase history, loyalty tier, identity — or no personal data at all, which takes the mechanism out of scope entirely.
Every mechanism is scored against every state it runs in, and the register shows its worst result first. Prohibited findings are flagged no matter how long the tool has been running.
The engine reads a jurisdiction rule table you can edit. Nothing is inferred and nothing is guessed — each verdict traces back to a rule entry with its own citation.
Personal data sets an individual price in a state that bans it. Flagged for elevated attention every time.
Allowed, but the shopper must be told the price was personalized. Satisfied only when you record a clear notice.
A state actively legislating with nothing enacted. Never treated as an obligation, never treated as safe.
No personal data used to vary price, or no rule on point in that state.
A dashboard you can hand to legal, a register you can filter, and a packet you can print. Everything stays in your own browser.
Buy once, keep it. No subscription, no seat count, no account to create.
No refunds. All sales are final.